Musecraft.com
As part of the Skyrocket team, I set up the project foundations, built the core pages, and managed two developers to deliver a customized Shopify experience for Musecraft’s Canadian customers.
Project Overview
Musecraft needed a Shopify storefront that supports made-to-order, customizable furniture. Working within Skyrocket’s delivery team, we focused on a clean path to purchase while enabling deeper product options. Primary audience: Canadian shoppers. Core goal: launch and start selling.
Project Scope
- Stand up repo, Git workflow, and CI/CD within Skyrocket’s delivery process
- Translate Figma designs into Liquid-based layouts and sections
- Build initial pages: Home, original Collections, About, Contact, Policies
- Establish performance guardrails (image strategy, lazy loading, analytics)
- Plan and hand off the advanced customization layer to two devs I managed
Unique Features
- Heavily customized product configuration flow (mix of app + light custom logic; details under NDA)
- UX tuned for clarity during customization while keeping conversion in mind
- Storefront and product data structured to support made-to-order operations
Technology Stack
- Theme: Customized Shopify Dawn (Online Store 2.0)
- Languages: Liquid, Vanilla JS, HTML, CSS
- Shopify: Shopify Functions where suitable
- Tooling: Git with CI/CD and testing workflows
- Analytics/CRM: GA4 + GTM, HubSpot (plus supporting apps)
Challenges
- Implementing certain custom options without creating variant bloat or UX friction
- Live ops risk: an external vendor deleted part of the store during a handoff
Solutions
- Skyrocket strike team: I guided two developers delivering the configurator layer, set guardrails, reviewed PRs, and kept scope in check
- Resilient pipeline: Because CI/CD was in place from day one, we re-ran a deploy job and restored the full site immediately after the deletion incident
Client Collaboration / Team Collaboration
- Process: Jira integrated with Git (auto updates from commits/PRs), Slack for comms, code reviews before merge, structured QA/UAT
- My contributions within Skyrocket: Built the core theme/pages, established the pipeline, and managed the devs responsible for the customization experience
Results / Impact
- Launched and selling: The main goal was to go live, Done
- Operational win: CI/CD turned a potential outage into a quick restore, boosting stakeholder confidence
- Experience fit: Supports deeper customization while keeping the buying flow clear
(No public metrics available; outcomes kept qualitative.)
Post-Launch Support
No ongoing maintenance on my side. The client has connected with Skyrocket sporadically since release.
Final Thoughts
This was a “foundations-first” Shopify build delivered as part of the Skyrocket team. Solid theme architecture, a clean pipeline, and tight collaboration let us ship fast and handle surprises without drama, a reusable playbook for future custom Shopify work.
You can see the full case study about this client on Skyrocket's page
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