Project Overview
Five Rivers Bank is a newly launched community bank based in Paramus, New Jersey. Focused on local service, strong values, and economic impact, they partnered with Skyrocket Digital to develop their brand identity and web presence.
Skyrocket led the design, content strategy, and creative direction. I joined in the project as the Webflow developer to handle the full site build, taking a collaborative approach to turn designs into a living, interactive product.
Project Scope
- Translate the content we had into a responsive Webflow build
- Structure the CMS to support key content areas like Personal, Business, and Lending services
- Implement Google Analytics, Tag Manager, and Facebook Pixel for performance tracking
- Integrate HubSpot for lead capture and CRM support
- Add cookie consent and accessibility features for compliance
- Launch the full site within just three days
This was a fast-paced project with high expectations. Each piece, from design to development, was a team effort across Skyrocket.
Tools & Technologies
We built the site using Webflow as the main platform. It gave us the flexibility and speed we needed to hit the tight deadline while still keeping everything clean and responsive.
For marketing and CRM, we integrated HubSpot, which helped the client manage leads and track engagement right from launch.
On the analytics side, we set up Google Analytics, Tag Manager, and Facebook Pixel so the team could monitor traffic, conversions, and campaign performance.
To make sure the site was accessible and compliant, we added AccessiBe for accessibility features and a cookie consent plugin for privacy controls.
We also used WebTricks, a handy toolset that helped streamline parts of the build and made repetitive tasks easier to manage.
Challenges & Solutions
Challenge
We had a tight deadline to take the design and go live.
Solution
The Skyrocket team worked in sync across design, copywriting, and development. I focused on the technical execution, starting with the CMS framework, then layering in tracking, integrations, and compliance features. Because the whole team was aligned, we delivered everything on time without sacrificing quality.
Results & Impact
- Five Rivers Bank launched with a professional and responsive website that matched their brand vision
- The CMS allows for quick updates and scalability as the bank grows
- Key integrations (HubSpot, analytics, tracking) were live from day one
- The site continues to expand with new pages and updates already in development
Ongoing Support
- We're still supporting the client with updates, new pages, and enhancements
- The flexible setup makes it easy to adapt the site to user feedback and evolving service needs
Final Thoughts
This project is a great example of what’s possible when collaboration clicks. Working with the Skyrocket Digital team made the fast turnaround realistic, everyone brought their strengths to the table and helped push it across the finish line. It was fast, smooth, and fun.
